People in Fundraising, ep. 130: Wayne Olson, planned giving leader and author

Wayne Olson and I worked together at the Intermountain Health Foundation before and during the pandemic. He was its Planned Giving Officer, and we hit it off well. I am grateful to call Wayne a friend and share his insightful conversation today with the "People in Fundraising" audience.

In our chat, Wayne discusses and shares his thoughts on:

* How he entered the social impact/nonprofit world, and becoming focused on planned gifts

* Being a keynote speaker, author, mentor, and trainer for two decades. In fact, Wayne is presenting later this week at the annual, multi-day NEDRA Conference in Portland, Maine. His topic? "What Gift Officers Want to Tell You [in Prospect Development] But Don't Know How." Wayne discusses how he develops ideas for his presentations.

* His authorship of books including "Think Like a Donor," "The Disney Difference," "Fund-raising for Nonprofit Board Members," and "Big Gifts, Small Effort." Wayne has generously offered a discount on his books via his website at wayneolson.com/books; please use discount code "nonprofit," without the quotes or comma.

* What he has learned from a lifetime of public-facing employment and speakership, including how he has developed ways to energize himself and get over customary nerves that many people feel when speaking before large audiences.

Wayne, thank you very much for a delightful conversation! Please check out Wayne's website for the books he has written, all of which have direct application to nonprofit development.