People in Fundraising, ep. 149: Samantha Roose, Fractional Marketing for Nonprofits

Fundraising copywriter and messaging strategist Samantha Roose joins "People in Fundraising" to shine more light on philanthropic psychology and strategic storytelling. I was really excited to connect with Samantha off of LinkedIn to discuss these topics! In our conversation, Samantha enthusiastically talks about:

* Working with nonprofit orgs. "to help convey the heart of their work to donors, and to help donors be able to live out what is most important to them through their gifts." With an intro as strong and persuasive as that, I was eager to hear more!

* How her lifelong fascination with words and messaging being used for good led to copywriting, directing nonprofits, and seeing how copywriting for nonprofits, and then developing a stronger awareness of how nonprofits engage their donors.

* Joining Brenda Moore's legacy giving consulting firm for faith-based and higher educational institutions. Brenda encouraged Samantha to learn about fundraising copywriting, which was her entree into the development world.

* Philanthropic psychology, which focuses on how the mission of a nonprofit organization aligns with donors' values and affirms their good work. And Samantha's approach to drafting and refining appeals, and how she gets to a point of her assignment and then steps away to ponder before returning to finish the work.

* What she learned about herself through a meaningful tradition in her family of 14 people, where each week her family members would get paired up in two's and write a letter to the other person starting with "Your most endearing quality to me today is..." I totally love that family tradition!

 

Thank you, Samantha, for an outstanding conversation!