Friday Dec 29, 2023

People in Fundraising, Season 2, Ep. 30: Joanna Schofield, Maryland

Recorded in fall 2023: My first guest to represent Maryland, Joanna Schofield, does a masterful job articulating two critical issues: Development work, and "the silent crisis" in American society concerning the millions of full-time professionals who need to adjust schedules and energy to fulfill their employment while also serving as caregivers to loved ones.

Joanna discusses:

*Serving as the sole fundraiser for the Moore Center for the Prevention of Child Sexual Abuse, at Johns Hopkins University

*How she transitioned from prospect development to frontline fundraising - bridging the processes and data utilization aspects of the former with the implementation and creativity aspects of the latter as she engages donors

*Beginning at the 26-minute mark, her cofounding role (with Talia Selove) of "Professionals Who Care," as a vehicle to give full-time workers who are also caregivers outlets and resources to assist them. Creating more workplace cultures where such employees are acknowledged and accommodated are critical and a win for employers trying to recruit and retain such talent. Donor Participation Project's Louis Diez is a member-at-large of Professionals Who Care.

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