Monday Jul 14, 2025

People in Fundraising, ep. 140: Marianne Pelletier, Managing Director, Staupell Analytics

What a delight to welcome fundraising legend Marianne Pelletier to "People in Fundraising!" I first saw Marianne present at a NEDRA conference in Boston in the early 2000s, where she described in fascinating detail how she determined the estimated revenue of a small, privately held ice cream stand in a Boston Metro West town!

To my young prospect research mind, Marianne's joy, curiosity, and determinedness in a search for a difficult answer was illuminating: those traits are ones that are difficult to fake and to teach. They are ingrained in how someone is wired, and Marianne brings those traits in abundance to her work.

In our conversation, Marianne discusses:

* How she entered the fundraising profession, specifically in prospect research and management.

* What led her to leave the institutional shops to co-found Staupell Analytics, a prospect development and fundraising operations consulting firm.

* Some of the most common queries and questions that Marianne and her team, including prospect management rock star and season 1 guest Ruthie Giles, get from clients concerning donor modeling, data mining, and portfolio challenges.

* What keeps her curiosity going as a nonprofit leader with more than 35 years of experience.

Thank you, Marianne, for a delightful conversation! I am honored to share part of your career journey with our audience. I appreciate the expertise and kindness that you bring to our profession and people in fundraising.

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