Monday May 12, 2025

People in Fundraising, ep. 132: Chris McGown, Fractional Planned Giving Specialist, Peak9860

Chris McGown delivers a fascinating conversation in today's "People in Fundraising" episode! He speaks energetically about his passion for demystifying planned giving for prospects, donors, and nonprofit employers alike. Chris is the founder of Peak 9860 (listen for the reason behind his company's name) and a fractional planned giving leader for small- and medium-sized nonprofits.

In our conversation, Chris discusses:

* Why he is committed to demystifying planned giving, and several common misconceptions or lack of awareness around planned giving/legacy giving.

* How, over his three decades in nonprofit leadership, he has seen planned giving evolve to be a more integral and resource-dedicated segment of overall frontline development work.

* "the tyranny of the urgent" in nonprofit work, and how hustle culture and its impact on nonprofit leaders' well-being are persistent topics in the fundraising world. Chris shares how he has experienced "the tyranny of the urgent," and what he does to mitigate its impact, both on him and his Peak9860 clients.

Thank you for a wonderful conversation, Chris! I learned a good deal about planned giving's evolution as a charitable vehicle, and I appreciate the enthusiasm you bring to doing and discussing this work!

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